The BSc (Hons) Business and Marketing programme prepares students with the knowledge, creativity, and strategic ability necessary to operate and succeed in today’s dynamic business environment. This course combines the fundamentals of business with contemporary realities of marketing practice and prepares students to lead, create, and influence in a competitive international marketplace.

You will discover how the marketing function serves to promote the success of an organisation and how marketing facilitates the organisation’s connection to its customers, while building a broad knowledge of management, finance, digital strategy, and consumer behaviour. The course focuses on developing both theoretical knowledge and real-life practical experience that enhances analytical, communication, and leadership skills that employers value.

When you finish your degree, you will be prepared to pursue a vibrant career in marketing, as an entrepreneur, or to pursue a myriad of careers in business management. You will also be prepared to teach at the postgraduate level.